DAVID DIAZ

There are pieces that furnish a home and those that define it. 

As Senior Vice President of Visual Merchandising and Product Integration at RH, I act as the Creative Director for all visual assets. With a strong aptitude for product storytelling, I consistently art direct 4-5 RH Sourcebooks / Catalogues annually from concept to launch by conceptualizing houses, sketching and integrating merchandise, and art directing photography in studio and on location to craft retail and digital touchpoints.

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 I specialize in developing a brand filter to apply at every aspect of customer engagement that reinforces a specific and stylized brand image. Customers can expect delightful, memorable, consistent, and seamless experiences across all channels, which ultimately encourages a visceral bond with a brand and promotes loyalty.